Branding Client | Skin Touch Therapy

Oct 23

Happy Monday, ya'll!!

After two weeks of road tripping and enjoying the mountains of Colorado, I'm finally back in Virginia and back at my desk! And boy does it feel good. I am missing Joe like crazy, but being the home body that I tend to be, it feels good to be back in my little 'safe haven' I call my office.

This morning I wanted to share a new brand that I worked on over the summer with a local Fredericksburg spa: Skin Touch Therapy Spa. Brian, the owner of the spa, is always so much fun to work with. He's got such a good sense of style and a great eye for design that I always know I'll just love the pieces that we create together.

He's been downtown Fredericksburg for a little while now, and this year decided his brand needed a facelift. So we worked together on his rebrand, in which he had a few stipulations:

He wanted it similar to his old logo but refreshed
He wanted it to be welcoming to all audiences
He wanted it to be easy to read from the streets of downtown

So I went to work! And the finished product did not disappoint. I love how clean it is, the green colors, and we added some accents of watercolor and botanical leaves which just really brought a soothing vibe to the whole thing.

So without further ado, check out his branding below!

LOGO